Cognitive dissonance occurs in which stage of the buyer decision process model? Evaluation of alternatives d. Post purchase behavior That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of:
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Already have an account? Sign in here Chapter 3 Analyzing the Marketing Environment 1 You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
What are you studying? A the macroenvironment B the microenvironment C the marketing environment D the demographic environment E the global environment Answer: A the marketing environment B the cultural environment C strategic planning D target markets E the marketing mix Answer: A the macroenvironment B the microenvironment C the external environment D the marketing mix E the global environment Answer: A financial intermediaries B physical distribution firms C marketing services agencies D resellers E suppliers Answer: A financial intermediaries B physical distribution firms C marketing services agencies D resellers E wholesalers Answer: Publishing as Prentice Hall 11 A radio station that carries news, features, and editorial opinions about your area is which type of public?
Publishing as Prentice Hall 14 Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Multicultural and Diversity Skill: A changing age structure of the population B mobility of families C slowing birth rate D increasing number of professional jobs E aging population Answer: Publishing as Prentice Hall 23 Which of the following descriptions most accurately characterizes the baby boomers?
A They are increasingly likely to retire early. B They are a shrinking market for new housing and home remodeling.
C They are past their peak earning and spending years. E They are uninterested in adapting new technologies. A There are more Gen Xers than Millennials.
B They were the first generation of latchkey kids. C They grew up during times of great economic growth. D They are more interested in acquiring goods than having experiences. E They rarely research a product before purchasing it.
Publishing as Prentice Hall 29 Which of the following demographic groups has NOT seen a percentage increase in the past 50 years? A women staying at home with their children B men staying at home with their children C nontraditional households D nonfamily households E women working outside of the home Answer: A financial services B anti-aging products C travel and entertainment D fitness products E technological products Answer: A working women making up a smaller percentage of the workforce B the falling percentage of married couples with children C dual-income families declining in number D stay-at-home dads declining in number E the declining reliance on convenience foods and services Answer: Publishing as Prentice Hall 38 Nearly 10 percent of American workers currently work out of their homes with technological conveniences such as PCs, Internet access, and fax machines.Multiple choice test questions, also known as items, can be an effective and efficient way to assess learning outcomes.
Multiple choice . Palmer: Introduction to Marketing 3e Multiple choice questions. Chapter What is marketing? Chapter The marketing environment. Chapter Socially responsible marketing. Chapter Buyer behaviour and relationship development. Chapter Marketing .
View Test Prep - TEST BANK 4 (Sınav) from ACCOUNTING at Bellevue College. CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. _ fever results from the convergence of a wide range of%(3). Palmer: Introduction to Marketing 3e Multiple choice questions.
Chapter What is marketing? Chapter The marketing environment. Chapter Socially responsible marketing. Chapter Buyer behaviour and relationship development. Managing the marketing effort in a global environment.
reset + A - A;. A company's marketing environment includes various _____ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. Chapter 4 The Marketing Environment Multiple Choice 1. The most commercially influential demographic group in history is _____.
a. generation X.